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Knowledge Hub
Content created to keep you informed and empower you to make prudent financial decisions.


It's 10PM, Do You Know your Marginal Rate? How to Make Better Tax Decisions
How to make better tax decisions by pulling together a personal tax profile.

Matthew Goff
2 days ago


The Danger of Dogma In Investing
In 2011, three years into this business, I found myself on stage in front of a few hundred advisors. Hand-picked panel, third chair from the left, mic in hand, suited up, smug confidence illuminated for the auditorium. The conference was hosted by a famous asset management firm. We had been treated to extravagant buffets, a talk by a Nobel Prize winner, and endless invitations to sample the Kool-Aid. I was up there to testify about how the firm's resources help an advisor run

Matthew Goff
Aug 30


Snap Judgement
The passions of college football and investing lead to irrational snap judgements.

Matthew Goff
Aug 23


The High Stakes Game of RSU Retirement Planning
People with RSUs are familiar with the hold versus sell tension. But if you are near retirement, the implications of that decision can follow you for a decade.

Matthew Goff
Aug 16


Should Your VO2 Max Alter your Retirement Plan?
If optimizing your VO2 max so you can still run a 10K at 95 is worth some attention, the financial implications of getting there probably deserve some attention too. The longer the potential lifespan, the more resilient the financial plan needs to be.

Matthew Goff
Aug 9


Frozen In Fear by the Tax Bully?
If you are holding an asset for fear of capital gains taxes, here is a better approach to deciding if it is time to sell.

Matthew Goff
Aug 2


Is Your Retirement Exposed to the Biggest Speculative Bet of All Time?
If your retirement savings are mostly in U.S. stocks indexes, you are party to the same extraordinary and historic wager the CEOs of Alphabet and Amazon are making. The difference is, for them there is plenty of upside and no meaningful financial downside given their wealth and status. For retirement investors, much of the upside may already have been captured in stock prices and if AI spending doesn’t pan out, they could suffer financially. That’s worth digging into.

Matthew Goff
Jul 26


The US Stock Market's Check Engine Light is On.
If the US stock market had a check engine light, it would be on. Ten stocks now make up roughly 40% of the S&P 500. US stock valuations sit near the notorious dot com bubble levels reached in 1999, and we precariously teeter between feeling like markets are absurdly overhyped or just getting started. If you're near or in retirement, that warning light should not be ignored.

Matthew Goff
Jul 19


When Math Lies: 5 Ways your Performance Report can Mislead
How did you feel when you opened your most recent quarterly performance report from Schwab or your 401(K)? More importantly, have you ever made regretful investment decisions based on that emotional reaction? In periods of big market moves, up or down, we can lose perspective and abandon reliable long-term strategies. The numbers on a performance report are very good at deceiving us. The calculations on a performance report are mathematically correct. Many of the conclusions

Matthew Goff
Jul 17


Better Use of AI by Knowing Its Limits
AI's productivity shortcuts will produce more output at lower quality. An eighth grader can “write” a convincing book of marriage advice. We can be the suckers consuming that material, but we might also be the “eighth grader” confidently generating it.

Matthew Goff
Jul 8


Roll the Dice, Progress Forward
"It is not the critic who counts... The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again... who at the worst, if he fails, at least fails while daring greatly." Theodore Roosevelt delivered those words at the Sorbonne in Paris in 1910, in a speech called "Citizenship in a Republic." Its real subject wasn't heroism — it was the citizen. Roosevelt argued tha

Matthew Goff
Jul 1


Hormuz, Tariffs, Spurs, and Complex Systems
June 28, 2026 Matt Goff, Editor, Networthy Publishing For decades, energy analysts feared the disaster scenario: if Iran ever closed the Strait of Hormuz, the narrow waterway that carries a fifth of the world's oil, the result would be catastrophe. Some forecasts reached for $200-a-barrel oil, critical shortages, and a global recession. The logic was sound, and the people making the call knew every bit of minutia about world oil markets. In late February 2026, the scenario st

Matthew Goff
Jun 28


How New Wealth Can Become Permanent Prosperity
When SpaceX went public on June 12, it reportedly made Elon Musk the world’s first trillionaire. Published estimates suggest roughly 4,400 current and former employees became millionaires, with about 400 crossing $100 million. Any of us would expect that kind of life-changing wealth to bring permanent prosperity, but too often that's not the case. Whether sudden wealth comes from an IPO, the sale of a business, or an inheritance, it brings a flurry of complex decisions. Under

Matthew Goff
Jun 20


New Wealth Playbook Part 1: Seven Common Missteps When New Wealth Arrives
This is part one of a series on how to prepare for the arrival of New Wealth. We highlight 7 common mistakes that are made in the early stages, and the rest of the series leads you through a process to make sure you and your family achieve the peace and prosperity you are hoping for.

Matthew Goff
Jun 13


New Wealth Playbook Part 2: Lost in Translation
This video explains how to translate what you want your wealth to do for your family into specific, measurable terms and then prioritized through priority stacking. These techniques quickly anchor your decision making in purposeful and well thought out priorities, helping you avoid early mistakes in planning.

Matthew Goff
Jun 12


New Wealth Playbook Part 3: Shields Up
This video explains heightened security and liability risks families face after a major liquidity event. New wealth comes with new risks and new pressures. We cover some of the basics and how to shield yourself from the threats.

Matthew Goff
Jun 11


New Wealth Playbook Part 4: Four Simple Questions to Bring Clarity and Confidence
This video explains how a financial plan is the blueprint that allows you to design and build the financial life you want with your new wealth. All financial plans are really just the answer to four key questions. The answers to those questions unlocks all the strategies, tactics, and action items you need to move forward with confidence.

Matthew Goff
Jun 10


New Wealth Playbook Part 5: Investment Follows a Plan
In this video we discuss how the investment strategy and asset allocation is downstream from the cash flow planning and your family’s objectives. Once you have a clear view of the role your portfolio will play, then you optimize and tailor it to your circumstances.

Matthew Goff
Jun 8


New Wealth Playbook Part 6: What Can Go Wrong? Stress-Test the Plan
Part 6 of this series focuses on the risks that can derail your plan--how to identify them and protect against them.

Matthew Goff
Jun 7


New Wealth Playbook Part 7: Rational Tax Planning
Part 7 explains how to approach tax strategy using a clear priority stack. Good tax planning is critical to preserve and grow your assets. But most tax strategies carry significant tradeoffs such as loss of control, loss of liquidity, and concentration risk. Do the math to make sure the tax recommendations don't derail your high priority goals.

Matthew Goff
Jun 6


New Wealth Playbook Part 8: Hiring the Right Team
If you have watched this series, you realize that wealth brings some complexity and you will likely need help from experienced professionals. You should be thoughtful and purposeful in the hiring process. In the final installment of this series, we have some thoughts on how to find a competent team that will serve your interests.

Matthew Goff
Jun 5


Is it dangerous to retire in a stock market bubble?
In this video, I discuss the risks of retiring during a stock market bubble, emphasizing that the stakes are particularly high for new retirees. Using the Schiller Cape ratio, I highlight that we are currently above 40, indicating historically elevated stock prices, which often lead to low expected returns over the next decade. I illustrate the critical concept of sequence of returns and how it can drastically impact retirees' portfolios, showing examples from those who retir

Matthew Goff
Nov 3, 2025
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